Value Ladders
A Profit Producers Minute with CEO Jeff Kikel
Hey everybody here's Jeff once again with a Profit Producers Minute for you and today I'm gonna talk about value ladders.
What is a value ladder?
It's how you get people through a sales process and make them your customers.
How do you do that?
Well first off I want to start by getting their email address and using something (credible) like an e-book to generate an incentive for them to give me their email address. I trade my knowledge for that. In that I might also offer them a short course that relates to that e-book for (let's say) $17.00. Not a whole lot of expenses out of their pocket. But, we know that we're getting them to buy and spend money with us , we can turn around and offer them, later, an Academy that getsintomore detail for the people that are really interested in what you do know. Now some of those people may actually want to go to coaching at some point which we can say is $49.97.
So that's how you get people through a value ladder. How you make them customers for life is by using a continuity program where they get access to all of your information for $37 a month. It might not be coaching, but it's your information over time. That's how you build a sustainable long term business on the Internet.
That's your profit producers minute.
